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Get focussed and organised with our advertising strategy template that features some helpful hints along with details of what to incorporate in it. Value and revenue estimates are central to any advertising strategy for deciding the viability of the planned enterprise. But costs are often underestimated and revenues overestimated resulting in later worth overruns, revenue shortfalls, and doubtless non-viability. By the dot-com bubble 1997-2001 this was a difficulty for a lot of technology begin-ups. Reference class forecasting has been developed to scale back the hazards of price overruns and earnings shortfalls and thus generate extra correct enterprise plans.
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