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Mr. Gumpert is an affiliate editor of HBR, the place he makes a speciality of small enterprise and advertising and advertising. He has written a variety of HBR articles, the most recent of which was The Coronary heart of Entrepreneurship,” coauthored by Howard. H. Stevenson (March-April 1985). This article is personalized from Enterprise Plans That Win $$$: Courses from the MIT Enterprise Dialogue board, by Messrs. Rich and Gumpert (Harper & Row, 1985). The authors are also founders of Enterprise Useful resource Associates of Grantham, … Read the rest